What is Growth Engineering?

I get this question a lot, so here’s how I think about growth engineering.

Growth engineering lives at the intersection of product, engineering, and go-to-market. I find where growth can come from and build it, whether that’s a landing page, an email flow, an internal tool, or an experiment no one has run yet. I own the outcome end to end.

Day to day it’s a loop: hypothesis → experiment → monitor → iterate. I build the smallest version that can prove an idea, ship it, watch the data, and either double down or drop it.

Some of the things I’ve worked on:

Cookbooks that show developers how to build with the platform
Lifecycle emails that move users from signup to activation
SEO and GEO improvements
Product and resource landing pages
Dashboards and event tracking across the site
Agent skills that let agents install and use the platform
Technical demos with customers